A business citation refers to any online mention of a company’s name, address, and phone number (NAP). These citations commonly appear on local business directories, social media platforms, websites, and apps. Accurate and consistent business citations are a crucial part of local SEO because they help search engines verify the legitimacy and location of your business. When your NAP information is uniform across the web, it builds trust with search engines like Google, leading to improved local rankings and increased visibility. Whether managed manually or through a local business listings service, maintaining your business citations can significantly impact how easily potential customers find and trust your business online.
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